July 25th, 2020 by Zachary Shahan
In January, I wrote about four countries leading the world in electric vehicle adoption — not in terms of absolute sales, but in terms of plugin vehicle market share in those countries. My main interest was examining how their adoption curves looked and if they were similar. Half a year later, here’s an update. (Interactive charts are available on the bottom of the article since they do not work well on all mobile devices.)
Naturally, Norway is still on top by a wide margin, as it has been for many years. However, Iceland closed the gap a bit, with a plugin vehicle market share of 49% — exactly where Norway was in 2018, according to EV Volumes.
Iceland’s plugin market is a bit more than half fully electric vehicles (28%), and even that fully electric vehicle market share is higher than #3 Sweden’s 26% plugin vehicle market share. The Tesla Model 3 is #1 in Iceland, with 22% of the plugin market, while the ancient Mitsubishi Outlander PHEV — one of the oldest plugin vehicle models on the market — is second with 12% market share.
The Netherlands and Portugal are a significant step below those three EV market share leaders, but they still have a commendable 13% and 12% plugin vehicle market share, respectively. I would not be surprised to see them reaching 25% plugin vehicle market share in a year or two. We will see, and will be sure to report back.
The nice thing to see is steady growth in these markets year after year, with exceptions at times due to incentive changes (like in the Netherlands) that lead to boom–bust cycles.
A few other countries, like the UK and Switzerland, are at around 10% plugin vehicle share, so expect them to be climbing toward 15–25% market share in the coming year or two as well.
For more details on these markets or others, see our EV sales archives, our Norway EV sales archives, our Iceland EV sales archives, our Sweden EV sales archives, our Netherlands EV sales archives, or our Portugal EV sales archives.
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About the Author
Zachary Shahan is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he does not offer (explicitly or implicitly) investment advice of any sort on Tesla or any other company.
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