As protests were sparked nationally in the days following the killing of George Floyd, Nike released an advertisement counter to its usual message: “Don’t Do It.”

The ad reads:

“For once, Don’t Do It. Don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent. Don’t think you can’t be part of the change. Let’s all be part of the change.”

Several NBA rookies shared the post on Instagram.

Ja Morant, De’Andre Hunter, Darius Garland, Jaxson Hayes, Cam Reddish and Tyler Herro, shared the ad to their stories.

All six of them are sponsored by Nike.

Jordan Poole, meanwhile, shared the Reebok advertisement that was posted to the @nicekicks page.

The ad reads:

“Without the black community, Reebok would not exist. America would not exist. We are not asking you to buy our shoes. We are asking you to walk in someone else’s. To stand in solidarity. To find common ground in humanity.”