Cal State Fullerton’s annual Comm Week materialized once again in the form of a Zoom panel that featured 40 guest speakers on April 26-30.
The event featured various professionals who provided insight on a range of communications-related occupations such as journalism, marketing and social media.
The weeklong event allowed students to ask experts in different fields, make connections and network for future job opportunities. From hearing the day-to-day operations of being a multimedia journalist to the art of networking and everything in between, Comm Week had it covered.
Joe Little, a multimedia journalist and director of storytelling at NBC 7 San Diego, offered his expertise to students looking to improve their stand-up reels.
“Don’t make a news director wait a single second to see your face and hear your voice,” Little said. “Get to your best work. Your best will be on display in what is called the stand-up montage.”
Little said the industry can be very competitive for new graduates entering the profession. He also provided students with some pointers on how to stand out in their video features when sending them to hiring managers.
“You want to be able to show a news director how well-rounded you are,” Little said. “Give it different looks. Also, you’re looking for different emotions. Here’s a happy story, here’s a sad story, here’s a breaking news story. It’s the stand-up montage that goes for about a minute to two minutes at the beginning of your resume that shows the news director ‘look at them.’”
On another featured panel, CSUF’s internship coordinator Amber Wilson pointed students in the direction of the CSUF Career Center as an avenue for them to ensure they have their resume outlined accordingly.
Wilson said the career center’s services are free to students and recent graduates for up to one year after graduation. The center offers resume reviews, cover letter reviews, mock interviews and a variety of workshops.
In terms of the interviewing process, Wilson said to “curate your space” when doing interviews on Zoom.
“When they have correspondents who dial in to deliver a little piece on the news, you’ll usually see them in their office with a bookshelf behind them,” Wilson said. “You’re able to do the same thing. You don’t have to buy elaborate office furniture. All you need to do is set yourself up in an area that has adequate lighting that has a very small square of space behind you.”
Wilson said staying away from having your back to a window will help avoid shadows, and having the camera at eye level and implementing an upbeat image of emotion are all good ways to deliver a quality impression.
CSUF women’s volleyball coach Ashley Preston joined Comm Week to share her expertise on the art of communication skills within a sports career. One aspect she emphasized is using LinkedIn to get your work seen by others and meet people in the field.
Preston said she makes the players on her volleyball team post regularly on their LinkedIn accounts.
“Get your LinkedIn game up. LinkedIn is literally the Facebook for the professionals and the athletic directors,” Preston said. “As much as you scroll on social media platforms, you need to scroll on your LinkedIn. And that’s where you get to showcase and share your stories.”
Among those in attendance on the panel were a few students who did not have the same familiarity with LinkedIn as they did with other social media applications. Frank Russell, a CSUF communications professor who also served as one of the moderators for the event, said LinkedIn can be very similar to other social media features such as Facebook and Instagram.
“You can share your professional life on LinkedIn,” Russell said. “You can create posts on LinkedIn just like any other social media site. The only difference is you want to make sure that what you're doing reflects who you are as a professional.”
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May 03, 2021 at 02:00PM
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