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Stop Gas: Is America Ready to Accept Electric Vehicles? | Automotive industry - Eminetra.com

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In Detroit car factories have been mass-producing gasoline-fueled trucks made of Motor City steel for decades.But this week’s rollout Ford The F-150 Lightning Electric Truck provided a vision for the future in the heart of American automobiles. An aluminum-covered pickup that operates on an electric powertrain equipped with a lithium battery.

According to analysts, the $ 40,000 electric model of the best-selling car in the United States could change the direction of the automotive industry and accelerate the electrification of the transportation sector over recent developments.

Jessica Caldwell, Executive Director of Insights at Edmunds.com, said:

Ford, on the other hand, characterized the introduction of Lightning as a “watershed moment,” which also represents a major bet. The F-150 embodies America’s ruggedness, which raises the question: are the meat and potato bases in the truck market ready to accept eco-friendly electric vehicles (EVs)?

Michelle Krebs, executive analyst at Autotrader, said this was an unknown territory. The success of Lightning or EV depends on building a major infrastructure that is far from certain.

“We don’t have an EV pickup market at this time, so we don’t know how big the EV pickup market will be or how much it will be accepted by consumers,” she said.

Truck consumers generally don’t want to switch to a car just to use electricity, Krebs said. Therefore, marketing them at Lightning is an important step in US efforts to not only open new markets for Ford, but also curb greenhouse gas emissions, which account for 29% of the transportation sector. The transition to EVs is a key element of Joe Biden’s climate program, reducing emissions by 50% from 2005 levels by 2030 and zeroing emissions across the economy by 2050. I’m looking for.

EVs make up less than 2% of new car sales in the US, but there’s probably no better line to push these numbers than the F-series. Ford generated about $ 42 billion in sales of over 800,000 F-series trucks last year, according to data from the company and Edmunds.com. Sales of the F-150 light-duty truck on the same line exceeded 556,000 units.

The Lightning feature that seems to be the most noticeable is on the price tag, not under the hood or in the cab. Due to EV tax incentives, the cost of a basic truck model could be around $ 32,000. That’s less than the $ 37,000 petrol-powered F-150 with a crew cab. In contrast, the GMC Hummer EV and Rivian R1T are slightly flashy, but sell for $ 80,000 and $ 70,000.

Lightning is also one of the first attempts to electrify the famous everyday vehicles that appeal to the mass market. In the past, EVs were mostly small, unconventionally designed cars that appealed to eco-friendly people who expressed their personality in the car, Caldwell said. In terms of design, she added, “the pendulum shook.”

The range of Lightning is also noteworthy. With a single charge, the base model Lightning moves 230 miles, or an additional $ 20,000, and the extended range trim moves 300 miles. It can carry up to 2,000 pounds of payload and can tow up to 10,000 pounds. However, Ford did not provide payload or traction-heavy range data, and Car And Drive estimated it to be only 100 miles.

This is the type of detail that can keep consumers away from all electric pickups, not just Lightning. With a 150kw DC quick charger, the extended range trim covers a range of up to 54 miles in 10 minutes and less than an hour on a full charge.

Once or twice a year, people who buy trucks to tow campers over long distances find the gasoline-powered F-150 inconvenient to stop for an hour to charge every 100 cars. It’s not hard to imagine the scenario you choose. Miles or so, Caldwell said.

However, some occasional Lightning features are a hot topic, such as drains when the cab needs to be hose-connected. Its dual-battery system can power a tool in the field, or a home for three days off. F-150 hybrid Use As a mobile generator in the recent deadly Texas power outage.

Ford CEO Linda Chan will announce the Ford F-150 Lightning in Dearborn on Wednesday. Photo: Carlos Osorio / AP

The power of Lightning is another selling point. It can reach 0-60mph in just over 4 seconds, delivers 775lb feet of torque, and the extended range model targets 563 horsepower.

That was enough to impress Biden, who test-drived Lightning while Michigan was stopped last week. “This sucker is fast,” he declared.

Some of the people who need to harness the full power and carrying capacity of a truck are contractors. Detroit electrician Dave Alder said it’s worth considering, especially if you can save on gas bills. But he was worried about where to charge it and said it was a bit of a “don’t fix it if it’s not broken” situation with his gas-powered Chevrolet Silverado.

Lightning is backed by the sometimes skeptical United Auto Workers Union Electrification.. The trucks will be manufactured at the Dearborn Rouge Electric Vehicle Center, just outside Detroit and next to the Dearborn truck plant, which produces the gas-powered hybrid F-150. Lightning production is scheduled to begin next spring, and trucks will hit in large numbers in mid-2022.

Building infrastructure is critical to its success, and Biden’s $ 2 trillion infrastructure plan includes $ 174 billion to support EV migration.

The president assembled his pitch by repeatedly claiming that the United States was in an electrification race with China.

“The future of the automotive industry is electricity. There is no turning back,” Biden said at Lightning’s unveiling. “The question is whether we will lead or be late in the race for the future.”

Support from the automotive industry, although Republicans are uniformly opposed, could help Biden push his proposal in Congress. Republican leaders have pointed out the lack of infrastructure as the main reason for opposition to spending on EV transitions, but at the same time oppose funding the construction of infrastructure.

According to Krebs, US consumers say they won’t buy EVs if they don’t have the infrastructure in place, and the industry is facing a “chicken or the egg” situation.

“That’s the key. You need to have a charging infrastructure in place, otherwise everything won’t work,” she said.

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