Last week, the Tennessee Titans made history when they became the first team to accept the cryptocurrency bitcoin for payments.

According to Shawn Amick of Bitcoin Magazine, the Titans will accept the cryptocurrency as payment for season tickets, suites, PSLs, sponsorship opportunities with the team, and Nissan Stadium events at first.

Down the road, the team hopes to expand it to single tickets, merchandise, and food and beverage sales.

The Titans received advice on how to make this happen through a partnership with Bitcoin Magazine and Nashville-based digital assets fund, UTXO Management.

Tennessee is the fourth major sports franchise to accept bitcoin as payment, joining Major League Baseball’s Oakland Athletics and the National Basketball Association’s Dallas Mavericks and Sacramento Kings.

“We’re proud to partner with the Tennessee Titans as they start their Bitcoin journey and offer fans a new way to pay,” David Bailey, CEO of BTC Inc and partner at UTXO Management said. “2022 is a special year as we continue to work with professional sports teams to help educate and further mass adoption of Bitcoin. The Titans are a top NFL franchise and a natural fit for this partnership.”

Bitcoin payments made to the team will go through a third-party conversion service.